We particularly wanted to assist SMEs who may have previously considered China as being out of reach and empower them to grow in China, without the large costs normally associated with this." "Wreach was the next logical step for us ", says Alain de Maurier, "we identified and built the best solution for a problem that could more easily be fixed using AI and tech, then made sure the price-point was accessible to all. Westwin plans to continue to build out the Wreach platform over time, with a built-in Baidu Paid Search Self-Serve function due to launch this summer. Pricing starts at £85 per month per platform.Wreach will pay WeChat verification fees during account setup.Reporting is easier and more complete using the English language dashboard.Customer response is quicker using the English language interface.Wreach operates as an everyday social media scheduling tool, plus translation, localisation and proofreading.Wreach will automatically scrape customer websites and recommend content to post.Customers are not required to download WeChat app as accounts can be managed entirely on Wreach.Wreach also removes the requirement for PII documentation where required. Wreach tackles many of the problems previously associated with China's social media: The pre-existing methods for this were too expensive for many companies, so Wreach helps lower the bar for entry here, meaning that all companies, big and small, can post their content confidently, engage with customers and be successful in China." We believe firmly that companies that are active in social media, should also be able to be active on China's social media too. "The idea behind Wreach", says Alain de Maurier, Sales & Marketing Director at Westwin UK, "was to massively simplify setup and regular posting to WeChat and Weibo.
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